I'm a design lead who takes tangled internal systems at the biggest companies — Amazon, Capital One, and others — and redesigns them into products that unlock massive business value. I lead the teams that build them: I own the research, align product and engineering, set the direction, and stay in the craft through ship. Here's the impact, in numbers — the design decisions and the stories behind them are available if you want to chat.
Its opaque scoring made the incumbent its own audit risk. Leading design across engineering, security, and product, I built an explainable model users can interrogate line by line — and a live 3D globe that makes risk readable across a room.
A 30-minute form was strangling voice-of-customer for Amazon Leo's government business. Leading design with engineering, I rebuilt intake so the user never fills a field — they hand off a note, an AI assistant does the rest — then designed the insight layer on top.
The team wanted better labels; research proved the model itself was broken. I reframed the problem and led design across product and engineering — a content-first architecture and guided first-run that made a single source of truth usable on day one.
I built and led an embedded design team inside the AI Platform org — hiring, mentoring, and setting the operating model that raised design maturity and, in turn, moved platform adoption.
Search is what the market built; advice is what users needed. As founder, I designed, built, and shipped Fedlane solo — a strategic advisor that surfaces federal opportunities months before the RFP.
The PRD had one persona; the system had two — producers who ship versions, consumers who must trust them. I led design across product and engineering to build the versioning model and authoring experience that let teams ship, compare, and roll back AI behavior like code.
New associates burned 18 months on tribal knowledge before they were productive — a real headcount cost. Leading design, I built a jobs-to-be-done framework to replace the ramp, then made the data case to scale it across the org.
Every number here started as a research finding and a design decision. The full case studies — the reframes, the tradeoffs, and the working prototypes — are available privately.
Request access →I start where the business hurts — then use research to prove what the real problem is. I lead the team through the messy middle: aligning product and engineering, making the calls, and staying in the craft until it ships. The systems I design don't just test well — they move the numbers the business actually cares about.
The full case studies — research, reframes, and live interactive prototypes — are private. Reach out and I'll get you in.
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